J-pop sees Korea as gateway to global expansion

The area in front of Inspire Arena on Yeongjong Island, Incheon, was packed with fans in their 20s eagerly waiting for the first Korean concert of Japanese superstar Kenshi Yonezu on March 22. Tickets for the two-day event, totaling 22,000 seats, sold out immediately when they opened in October, a clear indication of J-pop’s growing presence in Korea’s music market.