Atelier K-pop conference explores future of K-pop and global collaborations

The Atelier K-pop Conference, held at the French Embassy in Seoul Monday, gathered music industry professionals from South Korea and France to explore the future of K-pop and the evolving global collaboration strategies of the music industry. The event was part of a larger music initiative, running until Saturday, co-organized by the French Embassy, the National Centre for Music (CNM), JYP Publishing and other key K-pop companies, including LEEWAY Music & Media. Under the theme of “Bridging Cult