Will BoyNextDoor be Hybe’s next star group?

Whether boy group follows steady success trajectory over several years like BTS or Stray Kids remains to be seen, says music critic BoyNextDoor, a boy band under Hybe’s music subsidiary, KOZ Entertainment, is emerging as a rising force in K-pop. With strong backing from producer and KOZ Entertainment founder Zico, the six-member group has been steadily climbing domestic and international music charts. Music insiders attribute the band’s success to engaging storytelling, strong performances and T