The K in K-Pop Is Already Silent. And That’s OK.

Anyone with children endlessly rewatching KPop Demon Hunters might assume that South Korean content has already taken over the world. In fact, K-Pop has enormous room to grow in a global music industry expected to be worth just under $200 billion in 10 years. As it does, it should shake off any concerns about abandoning its roots. Like hip hop, there’s no reason why the genre can’t have a similarly inclusive trajectory while remaining true to its core.