Hip-hop – Rap, DJs, MCs

Hip-hop – Rap, DJs, MCs: In the mid-1980s the next wave of rappers, the new school, came to prominence. At the forefront was Run-D.M.C., a trio of middle-class African Americans who fused rap with hard rock, defined a new style of hip dress, and brought rap to a mainstream audience. Run-D.M.C. recorded for Profile, one of several new labels that took advantage of the growing market for rap music. Def Jam featured three important innovators: LL Cool J, rap’s first romantic superstar; the Beastie Boys, a white trio who broadened rap’s audience and popularized digital sampling (composing with music and sounds electronically extracted from other