Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball

Pacsun, which created a “Roadside Stand”-style pop-up at Coachella in April 2025, followed the music eastward to New York City for the Governors Ball music festival that was held June 6-8. The youth-oriented brand created a limited-edition capsule apparel collection, managed a takeover of its SoHo flagship and activated a Pacsun Festival Hub pop-up that […]