K-pop’s seemingly unstoppable rise shows signs of slowing

New big-name groups essential to sustain K-pop’s momentum globally, experts say K-pop’s once-unyielding growth is showing signs of faltering, raising concerns about the lack of globally dominant groups that can sustain the genre’s popularity after BTS and Blackpink. Industry experts suggest that the surge in concerts by K-pop groups post-COVID-19 may have led to strong export and sales figures in recent years. However, they warn against relying on these metrics as the sole indicators of growth.