New generation of K-pop artists set to debut with agencies likely to play safe

Music quality, genre, message key to standing out in saturated market Major K-pop agencies are set to launch new groups this year, with music critics predicting they will opt for a safer strategy of focusing on broadly appealing music and concepts rather than experimenting with unfamiliar ideas. While sticking to tried-and-true formulas, each agency is expected to add a unique spin. Girl groups are also predicted to enjoy a higher chance of success due to their strong visual appeal and greater m