‘K-pop is cultural identity, not national’

K-pop’s evolution into global cultural identity highlights its power to transcend borders and connect diverse audiences K-pop today is more than just music: It has become a cultural phenomenon that transcends national boundaries, reshaping global perceptions of Korea and Asia at large. According to Kim Sung-min, a professor of media and communication at Hokkaido University in Japan, K-pop is not just a representation of Korea’s national identity, but a cultural identity forged through global inf