Kendrick Lamar Pays Homage to Hip-Hop’s Legacy in “Squabble Up” Music Video

Kendrick Lamar’s new music video for his track “Squabble Up” is a masterclass in visual storytelling and cultural homage, directed by the talented Calmatic. Known for blending vibrant aesthetics with deep narrative threads, Calmatic crafts a visual love letter to Hip-Hop history, referencing iconic moments that have shaped the genre’s legacy.Calmatic, who previously helmed groundbreaking projects like Lil Nas X’s “Old Town Road” and the film White Men Can’t Jump (2023), proves again why he’s one